Corrado Tiralongo • March 2, 2023

The Role of Multi-Factor Strategies in Counsel Investment Portfolios

As investors, we seek to build diversified equity exposure with the objective of achieving higher returns with lower risk profiles and better diversification than broad equity markets. 

We seek to do that by employing a broad array of strategies depending on the type of outcomes that we are looking to achieve for investors. Multi-factor strategies are one of the tools that we utilize, as they offer the potential for long-term attractive performance and diversification benefits compared to traditional cap-weighted or style-based equity solutions. 

What are Factors? 

A “Factor” is a generic term for characteristics of stocks that provide a common source of return across a broad universe of equity securities.  For example, the Value factor identifies equities that are inexpensive relative to the broad market, while the Momentum factor identifies equities that have experienced recent persistent price acceleration.  We are interested in factors because they are an identifiable source of returns common to both passive and active strategies. By isolating their exposure in our portfolios, we can target the return potential from any of the factors much more effectively. 

“There is no free lunch attached to factor investing.” 

There are just six factors that are considered robust in that they generate a long-term risk premium.  There are many other published factors and factor strategies developed over the years, however, almost all of them are based on data mining and/or themes that lack robustness.  The criteria used to determine if a set of characteristics constitute an actual robust factor include:
  • The factor is grounded in academic literature and vetted through the scientific method over decades; 
  • The factor is robust across definitions and geographies; 
  • The factor has a credible, economic rationale to offer a persistent risk-adjusted return premium. 

The six common consensual factors that decades of research have shown to have the potential to deliver excess returns are: 
  • Value 
  • Low Volatility 
  • High Momentum 
  • Low Investment 
  • High Profitability 
  • Market Cap Size 

“Diversification across factors has historically reduced the length of periods of underperformance by any one individual factor.” 

Figure 1: The Six Factors 

A line drawing of a hand giving a thumbs up.
Value

Book-to-Market Ratio

A dollar sign with an arrow pointing down.
High Momentum

Cumulative Return Over Last 12 Months excluding Last Month

A stack of coins with a dollar sign in the middle.
High Profitability

Past Year Gross Profit / Total Assets

A green line drawing of a graph on a white background.
Low Volatility

Weekly Volatility Over the Past 2 Years

A piggy bank with a dollar coin sticking out of it.
Low Investment

Growth of Total Assets Over Past 2 Years

A line drawing of a graph with an arrow pointing up.
Size

Free-Float Adjusted Market Cap

Factor Historical Risk Historical Correlation Historical Business Cycle
Value Comparable to market Low with Momentum and Quality Pro-cyclical
Momentum Comparable to market Low with Value, Yield and Quality Pro-cyclical
Low Size Comparable to market Low with Min Volatility, Yield and Quality Pro-cyclical
High Profitability Comparable to market Low with Value, Size, Yield and Momentum Defensive
Low Investment Comparable to market Low with Value, Size, Yield and Momentum Defensive
Low Volatility Comparable to market Low with Value and Momentum Defensive

Source: Counsel Portfolios

There is no free lunch associated with factor investing. While factor indices have exhibited excess risk-adjusted returns over longer periods, over shorter horizons factors exhibit cyclicality, including periods of underperformance.


Diversification across factors has historically reduced the length of periods of underperformance by any one individual factor. This is no different from the diversification investors get in their portfolios from different asset classes or geographic regions. 

Utilizing Multi-Factor Strategies 

In the Counsel Strategic Portfolios, our partner Scientific Beta manages three regional multi-factor strategies: Canada, U.S., and International. The strategies provide us with our desired multi-factor exposure in each of those geographic regions – ensuring that our investors benefit from more effective diversification that is resulting in better performance. 

When we combine the multi-factor strategies with our style-based managers, what we’ve seen since November 2019 when we introduced the strategies is the following: 
  • Across all geographies, composite performance has resulted in superior risk-adjusted performance with a lower standard deviation of returns 
  • The performance and risk that we have seen are consistent with the back-tested performance 
  • The results continue to deliver a portfolio with enhanced risk characteristics and increased exposure to long-term reward factors. 
  • The portfolios have a more balanced risk factor exposure and a greater diversification of those exposures.  This is far and above what could be achieved through diversification across traditional active strategies. 

Conclusion

Our current research indicates that we can obtain a higher long-term return compared to a market cap-weight index from investment strategies that tilt toward these six most rewarded factors.  Second, we're getting more effective diversification with these strategies as we're no longer reliant on a single strategy to drive performance in any one market environment.  Lastly, employing the multi-factor strategies enhances the risk-adjusted performance of the portfolios as we're also ensuring that our exposure to unrewarded risks is lessened.  All in all, the addition of the multi-factor strategies improves the resilience of our Counsel Strategic portfolios, improving the probability of success for these investment solutions going forward.

A black and white drawing of a signature on a white background.

Corrado Tiralongo

Vice President, Asset Allocation & Chief Investment Officer

Canada Life Investment Management


Disclaimers:

The views expressed in this commentary are those of Canada Life Investment Management as at the date of publication and are subject to change without notice. This commentary is presented only as a general source of information and is not intended as a solicitation to buy or sell specific investments, nor is it intended to provide tax or legal advice. Prospective investors should review the offering documents relating to any investment carefully before making an investment decision and should ask their advisor for advice based on their specific circumstances. The content of this material (including facts, views, opinions, recommendations, descriptions of or references to, products or securities) is not to be used or construed as investment advice, as an offer to sell or the solicitation of an offer to buy, or an endorsement, recommendation or sponsorship of any entity or security cited. Although we endeavour to ensure its accuracy and completeness, we assume no responsibility for any reliance upon it. 


This material may contain forward-looking information that reflects our or third-party current expectations or forecasts of future events. Forward-looking information is inherently subject to, among other things, risks, uncertainties and assumptions that could cause actual results to differ materially from those expressed herein. These risks, uncertainties and assumptions include, without limitation, general economic, political and market factors, interest and foreign exchange rates, the volatility of equity and capital markets, business competition, technological change, changes in government regulations, changes in tax laws, unexpected judicial or regulatory proceedings and catastrophic events. Please consider these and other factors carefully and not place undue reliance on forward-looking information. The forward-looking information contained herein is current only as ofMarch 2, 2023. There should be no expectation that such information will in all circumstances be updated, supplemented or revised whether as a result of new information, changing circumstances, future events or otherwise.  Investment Planning Counsel Inc. is a fully integrated wealth management company. Counsel Portfolios are a family of funds managed by Canada Life Investment Management Ltd., a subsidiary of the Canada Life Assurance Company. Trademarks owned by Investment Planning Counsel Inc. and licensed to its subsidiary corporations. Mutual funds available through IPC Investment Corporation and IPC Securities Corporation.